Chinese Brand Forum – DP WORLD & JAFZA

Introduction

Cross border expansion between China and the GCC continues to accelerate, driven by growing interest in the UAE as a strategic base for regional and global growth. Forums that bring together public sector stakeholders, industry leaders, and brand operators play an important role in shaping this dialogue. One such platform is the Chinese Brand Forum hosted at Jebel Ali Free Zone.

Namook participated in the Chinese Brand Forum hosted by Jebel Ali Free Zone in collaboration with the Chinese Advertising Association, bringing together senior Chinese and UAE stakeholders to discuss brand growth, market entry, and future collaboration.

Engaging with Regional and Global Stakeholders

The forum was hosted with the support of Jebel Ali Free Zone, DP World, the Chinese Advertising Association, and the China UK Business Development Centre, with representation from UAE government entities. It brought together a senior delegation of Chinese brand leaders and industry heads exploring expansion opportunities into the Middle East.

Namook attended the forum as both an invited participant and speaker, contributing to discussions focused on cross border growth and long term brand positioning in the region.

Keynote on Brand Strategy in Dubai

During the forum, Namook’s COO delivered a keynote address on corporate brand strategy in Dubai. The session focused on practical approaches to positioning international brands in one of the world’s most competitive and fast moving markets, drawing from direct on ground experience supporting companies entering the UAE and wider GCC.

The presentation highlighted why the UAE is increasingly viewed not just as a destination market, but as a regional base for structured expansion across the Middle East, Africa, and South Asia.

Common Challenges in GCC Market Entry

Several recurring themes emerged throughout the discussions, both on stage and in closed door conversations. These included limited clarity around regulatory and compliance requirements, global brand strategies that do not align with local buyer behavior, and underestimating the importance of distribution structure and sequencing.

Another key insight was the tendency to approach the UAE as an end market rather than a launchpad for broader regional growth.

Final Thoughts

What stood out most was the depth of engagement beyond formal sessions. The questions and conversations reflected serious long term intent from brands looking to build sustainable operations in the region.

Namook remains committed to supporting international companies with practical insight, local understanding, and structured execution as they navigate expansion into the UAE and the GCC. We are grateful to the organizers, fellow speakers, and delegation members for a thoughtful and productive exchange.